Overview
BNW Travel Management has been a trusted name in corporate and leisure travel since 1994. With a strong track record of personal service, reliable supplier relationships, and a deep understanding of client needs, the company had everything it needed to succeed—except for a modern digital presence. While the travel industry moved toward online booking and automated tools, BNW was still relying on traditional, agent-led workflows. The team knew that to remain competitive and attract the next generation of clients and advisors, they needed to move online.
They turned to The ORX Travel Platform to help make that shift. With ORX, BNW Travel Management launched a branded online booking experience, simplified the way agents accessed NDC and GDS content, and created a scalable affiliate program for its growing network of Advisors. What started as a traditional agency is now a digitally enabled business—one that serves clients better, supports its Advisors more efficiently, and can compete with some of the largest online travel brands in the market.
The challenge
BNW Travel Management was ready to grow, but their tools couldn’t keep up with how the industry had evolved. Online travel agencies and digital-first competitors offered sleek, self-serve booking platforms. BNW couldn’t match the speed, convenience, or scalability of those systems with the tools they were using. Internally, they were also managing friction across multiple areas of the business.
Key challenges included:
- Advisors had no way to sell travel online. Each Advisor had to rely on email, phone calls, or manual workarounds to help clients book trips. This limited their ability to grow and made it difficult for BNW to support them at scale.
- Agents had to jump between systems to book NDC fares. For airlines like WestJet and United, agents couldn’t complete bookings inside Sabre. They had to switch tools, remember which content lived where, and navigate inconsistent workflows.
- The brand had no digital front door. BNW didn’t have a client-facing website that reflected their identity or offered direct booking. Travelers had to speak to an agent even for routine itineraries, which added delays and reduced convenience.
BNW didn’t want to abandon its personalized service model. But to compete with larger players and support its growing Advisor network, it needed a better way to deliver that service online.
The solution
The ORX Travel Platform gave BNW Travel Management the tools to modernize without losing what made the company work. First, BNW launched a branded public booking site bnwtravel.com that gave clients a clear, intuitive way to book flights, hotels, and cars online. The site reflected BNW’s brand and included stored payment options, real-time search, and support for both corporate and leisure travelers. Clients who wanted a self-serve experience finally had one, and BNW remained available for more complex needs.
Behind the scenes, ORX brought NDC and GDS content into a single interface. Agents could book fares from Sabre, WestJet, United, and other carriers without needing to leave the platform. This reduced complexity for the team and made it easier to onboard new staff. There was no more guesswork, no jumping between systems, and no trade-off between access and usability.
Most importantly, the ORX Travel Platform made it possible for BNW to build a modern affiliate program. Each Advisor received a branded booking portal powered by BNW’s content and commission logic. Advisors could share their own site with clients, take bookings directly, and focus on building relationships—while BNW handled the content, technology, and support. These sites were managed from one dashboard and could be updated quickly, allowing the company to scale its program without adding technical overhead.
Results
Within six months of implementing The ORX Travel Platform, BNW Travel Management had made major progress toward its goal of becoming a more modern, scalable, and competitive business.
Key results include:
- A 25% increase in online bookings, as more clients chose to book directly through BNW’s branded site rather than rely on agent-assisted transactions
- A 40% reduction in booking-related support requests, particularly for simple itineraries and changes now handled through the self-serve platform
- A significant expansion of BNW’s affiliate program, with Advisors actively using branded portals to serve their own client bases and drive new business
“I used to spend weeks training on different systems just to book basic fares. With ORX, I can handle GDS and NDC in the same place—and actually spend my time finding the best options for clients.”
The business now operates with a stronger online presence, a more efficient agent experience, and a network of Advisors who can sell confidently without depending on manual processes or outdated systems.
Conclusion
BNW Travel Management didn’t need to become a different company—it needed better tools to reflect the service it already delivered. With the ORX Travel Platform, they were able to go online in a way that felt consistent with their brand, support Advisors with self-service booking portals, and reduce operational complexity without losing flexibility.
This shift has helped BNW compete directly with larger, more digital competitors while holding onto what matters most: trusted service, strong relationships, and a team that knows how to deliver. ORX didn’t just add technology. It helped BNW Travel Management grow into the kind of travel company they wanted to become.
